Fig + Bleu

Fig+Bleu logo baker, confectioner, and blogger is a baker, confectioner, and blogger who moved from California to Texas. His goal is to market baked goods and candy to to local residents and expand outward to Austin and the rest of Texas.

My approach to this project was a bit different, at first I considered hand drawing the final logo but a vector format is superior to a raster format due to scalability. Brett still wanted a hand drawn feel so I decided to add more detail than I normally would to a logo to achieve a down-home kind of feel.

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