Evolution of Design


What started as sketches on my phone quickly grew into something I wanted to see completed. I was playing with simplifying a fox into simple shapes.

fox_icon_SKETCH2The trickiest part was simplifying the most iconic part of a fox, the tail. I wanted to keep it within the positive shapes of the fox.


My sketches needed structure so I called upon the golden ratio as a guide. I decided to break the ratio by extending a leg out for the sake of communication.


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