Evolution of Design

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What started as sketches on my phone quickly grew into something I wanted to see completed. I was playing with simplifying a fox into simple shapes.

fox_icon_SKETCH2The trickiest part was simplifying the most iconic part of a fox, the tail. I wanted to keep it within the positive shapes of the fox.

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My sketches needed structure so I called upon the golden ratio as a guide. I decided to break the ratio by extending a leg out for the sake of communication.

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  1. […] speed of a charging goat. Here you’ll get to see my logo design process again, similar to the Fox logo from a few months […]

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